Updates
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I just completed some go-to-market research for a scientifically-oriented business-to-consumer company. In this research, one of my tasks was to assess consumer sentiment and project possible customer loyalty for a new product launch. Things like customer-lifetime-value, ecommerce conversion rate, and loyalty would be wonderful to have from our competitors, but these KPIs are closely-guarded secrets. While I…
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In March I changed my work setting. I left my job of almost seven years and moved to independent marketing consulting and writing. Although I have my share of meetings at client sites and in coffee shops, I typically work and write in my home office. What I feared I’m an introvert. I’m restored by quiet and…
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I can be a minimalist. There’s almost nothing I like better than organizing things for disposal. I like to give away books (to friends, to the library); I like to give away clothing I haven’t worn for a while. I love to reuse cardboard boxes that come in the mail – to organize items for…
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I officiated at the wedding of friends earlier this month. The bride and groom wrote their own vows and the ceremony, and they invited me to share some thoughts about love and marriage in the middle. What follows is a paraphrase of what I said, with more of my story and less about the bride and groom…
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My inbox is getting full of marketing messages about Father’s Day, and I don’t like it. OpenTable would like to help me make reservations at a local restaurant for Father’s Day brunch. Two Guys Bow Ties might ensure he’s snappily dressed for the occasion. Princeton U-Store wants me not to forget the college-themed gift, ThinkGeek offers up…
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We rented a canal boat in France in May with friends. We piloted it ourselves and moved between small towns on the Saône, the Seille, and the Canal du Centre in Burgundy. We had a great vacation, enjoying the sights, the countryside, the cheese, and of course the wine of France. Five of the six…